l44 Privacy Policy

Introduction and Scope

This Privacy Policy applies to all services, websites, and applications of the l44 platform. l44 places the highest importance on user privacy and is committed to protecting user information.

The terms described in this policy take effect from the moment you open an account on the l44 platform. By continuing to use the platform, you acknowledge that you have read these policy terms and agree to comply with them.

This Privacy Policy must be read in conjunction with l44's Terms and Conditions. Both documents together form the basis of the agreement between you and l44.

What Information We Collect

2.1 Information You Provide Directly

When you create an account on l44, the following information is collected:

• Full name and date of birth
• Email address and mobile number
• Valid Bangladesh identification details (National ID or passport)
• Payment method details for financial transactions (bKash, Nagad, Rocket, Upay, or bank account)
• The content of any messages or complaints you submit yourself

2.2 Automatically Collected Information

When you use the l44 website or app, the following information may be collected through technical means:

• IP address and device type
• Browser version and operating system
• Login time and session details on the platform
• Details of the pages you have visited
• Game history, bet amounts, and balance changes

2.3 Cookies and Similar Technologies

Cookies are used on the l44 website. Cookies are small data files stored in your browser that help improve your experience in subsequent sessions. You can control cookies from your browser settings, however disabling certain cookies may affect the full functionality of the platform.

Purpose of Using Information

l44 uses the collected information for the following purposes:

1. Account Management: Completing the registration process, verifying identity (KYC), and ensuring account security.
2. Financial Transactions: Processing deposits and withdrawals, detecting fraud, and maintaining balance records.
3. Service Improvement: Analysing user experience to improve the platform's design and performance.
4. Customer Support: Responding accurately to your questions or complaints and maintaining communication via live chat and email.
5. Marketing Communications: Sending relevant offers, bonuses, and promotional information subject to your consent.
6. Legal Compliance: Retaining necessary information and preparing reports as required under applicable laws and regulations.

Information Security Measures

l44 adopts the industry's highest standard technical and organisational measures to protect user information.

4.1 Technical Security

• All data transfers are completed through SSL (Secure Socket Layer) encryption.
• Sensitive information (passwords, payment details) is stored in encrypted form in the database.
• Firewalls and intrusion detection systems remain active at all times.
• Regular security audits and vulnerability tests are conducted.

4.2 Access Control

• Only authorised staff can access user information on a need-to-know basis.
• All staff are bound by confidentiality agreements and trained in data protection.
• Every instance of data access is logged and reviewed regularly.

4.3 Response to Data Breaches

In the event of a data breach, l44 will immediately launch an investigation and, where applicable, notify affected users in a timely manner. Necessary corrective measures will be taken to bring the situation under control and prevent recurrence.

Sharing Information with Third Parties

l44 does not sell users' personal information to third parties for commercial purposes. However, information may be shared in a limited manner in the following circumstances:

• Payment Processors: Necessary transaction information is shared with relevant financial institutions to complete bKash, Nagad, Rocket, Upay, and bank transfers.
• Technology Service Providers: Partners providing cloud hosting, data analytics, and security services operate under strict confidentiality agreements.
• Legal Obligations: Required information may be provided in response to a court order or a lawful request from a government authority.
• Fraud Prevention: To assist relevant authorities in identifying and preventing fraud, money laundering, or illegal activity.

Outside the above circumstances, your personal information will not be shared with any third party without your explicit consent.

Information Retention Period

l44 retains user information only for as long as necessary. The retention period depends on the following:

• The period required for service operations while the account remains active.
• The minimum retention period set under legal obligations.
• Any additional time required for dispute resolution or processing legal claims.

When an account is closed or deactivated, l44 securely deletes or anonymises remaining information, except for data that is legally required to be retained.

User Rights

You have the following rights regarding your personal information:

1. Right to Access: You may request to know what information l44 holds about you.
2. Right to Correction: You may request correction if there is any error in your information.
3. Right to Deletion: You may request deletion of your information in certain circumstances, however this right is limited where legal obligations apply.
4. Right to Restrict Processing: You may request that the use of your information be limited for specific purposes.
5. Right to Withdraw Marketing Consent: You may choose to opt out of promotional communications at any time.

To exercise these rights, contact l44's customer support team. We provide support in Bengali and English via live chat and email 24 hours a day, seven days a week.

Protection of Minors

The l44 platform is exclusively for individuals aged 21 or above. We do not knowingly collect information from any minor. The age verification process at registration is kept active for this purpose.

If there is any suspicion that a minor has accidentally created an account, guardians should notify the l44 support team immediately. We will promptly close that account and delete the associated information. Our Responsible Gaming Guidelines are always available on our platform.

International Data Transfers

Servers and services located in various countries may be used in operating the l44 platform. In such cases, your information may be transferred internationally. However, compliance with the relevant data protection laws and international standards of the countries to which data is transferred is ensured.

Strict contractual safeguards are in place for data transfers to third parties, ensuring equivalent protection for your information.

Policy Changes and Updates

l44 reserves the right to change or update this Privacy Policy as needed. For significant changes, users will be notified at their registered email address or directly on the platform.

Continued use of the platform after changes will be taken as acceptance of the updated policy. Therefore, it is recommended that you review this policy regularly. To learn more about l44, visit our About Us page.

Contact and Complaints

If you have any questions, concerns, or complaints about this Privacy Policy, contact l44 through the following:

• Live Chat: 24/7 support available directly on the platform.
• Email: [email protected]

We generally try to respond to your contact within business hours. For urgent matters, contacting us via live chat will get you the fastest assistance. For answers to common questions, visit our Frequently Asked Questions (FAQ) section.